LG Electronics MobileComm U.S.A., Inc. announced its partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote the role of technology in the upcoming Marvel Studios film IRON MAN.

Prior to the film's May 2, 2008 release, LG will unveil advertising, as well as retail, online and consumer electronics industry initiatives, to showcase the company's high-tech expertise and role in developing sophisticated and aesthetically pleasing multimedia devices.

Director Jon Favreau will be in attendance at LG's CES booth Jan. 7 at 1:30 pm, along with the Iron Man suit.