Target Stores and Nickelodeon announced an exclusive marketing partnership for the fall retail launch of Nickelodeon's popular animated character, SPONGEBOB SQUAREPANTS. Available in all 1,019 Target stores nationwide, SPONGEBOB SQUAREPANTS merchandise includes school supplies, men's, women's and children's apparel, toys and more. Select items also are available online at target.com. The merchandise launch will be supported by a variety of fall promotional efforts, including new television and print advertisements featuring the wacky, offbeat underwater sponge; an on-air sweepstakes on Nickelodeon; and SPONGEBOB SQUAREPANTS costume character appearances at select new Target stores.