The Entertainment/Marketing/Exploitation Relationship: Two Takes
Buzz Potamkin reviews two new books: What Kids Buy and Why: The Psychology of Marketing to Kids by Dan S. Acuff and The Business of Children's Entertainment by Norma Odom Pecora.
Buzz Potamkin reviews two new books: What Kids Buy and Why: The Psychology of Marketing to Kids by Dan S. Acuff and The Business of Children's Entertainment by Norma Odom Pecora.
