The creator media company adds Topper Guild, JJ & Mikey and 6 others to its global distribution slate, expanding its portfolio across kids, teen and general audience programming.
Pocket.watch has expanded its creator-led content lineup with the addition of eight new digital creators to its global distribution portfolio, including Topper Guild, JJ & Mikey, Lana’s Life, DeeDee Show, Wands and Wings, Fun Time With Soso, Nick and Poli, and English Tree. Collectively the new partners reportedly reach more than 132 million YouTube subscribers.
The newest partners include Topper Guild (87 million subscribers), JJ & Mikey (19 million subscribers) from the animated gaming channel Maizen, Lana’s Life (8.6 million subscribers), DeeDee Show (1.5 million subscribers), Wands and Wings (3.6 million subscribers), Fun Time With Soso (720,000 subscribers), Nick and Poli (5.6 million subscribers), and English Tree (3 million subscribers).
“This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows,” said David B. Williams, SVP/GM Channels at pocket.watch. “These new creators not only broaden the appeal of our already unbeatable catalog, they will further establish what we’ve seen time and again... success on YouTube translates everywhere.”
The new creators join pocket.watch partners including Ryan’s World, Kids Diana Show, Tyler and Snowi, Lively Lewis, Toys and Colors, and Mackenzie Turner. The company said its creator network spans 1.5 billion subscribers and has generated more than 1 trillion lifetime views.
“These creators aren’t just chart-toppers, they’ve built incredibly popular libraries of premium content on YouTube and they’re defining next-gen entertainment,” said Chase Landau, SVP of Creator Partnerships at pocket.watch. “By combining their highly engaged fanbases with pocket.watch’s franchise-building engine, we’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”
Pocket.watch said it has expanded its content focus beyond kids programming into general audience and teen categories. It recently unveiled the full cast of Rabbit Hole, a 10-episode original series set to debut on Hulu in the U.S. in 2026. The series features creators including Topper Guild, Zhong, ExtraEmily, Josh Peck and Matthew Beem. The company added it plans to seek international distribution partners for the series.
Pocket.watch is a leading creator media company, pioneering the transformation of digital creators into global entertainment franchises. The company’s content library, consisting of tens of thousands of digital creator led videos, is distributed globally on over 43 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company’s breakthrough MishMash format alongside pocket.watch originals including the Emmy-nominated Ryan’s Mystery Playdate and the massively popular animated series Love, Diana.
Source: pocket.watch
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
