Carl & Ray Shake Their Booty For Blockbuster
Berkeley-based Tippett Studios is the visual effects company behind Blockbusters newest advertising campaign "Carl & Ray," which premiered on Super Bowl Sunday, February 3, 2002. In partnership with agency Doner Advertising and director Steve "Spaz" Williams of Complete Pandemonium, Tippet completed six 30-second spots featuring the lifelike animated denizens of a pet shop across the street from a Blockbuster Video Store. Guinea pig Ray, voiced by Jim Belushi, and Carl the rabbit, voiced by James Woods, are the stars of the spot titled "Gotta Dance," which aired during the Super Bowl.





















































