Search form

Category: Commercials

Commercials Headline News

Watch: Black Kite VFX Breakdown for ‘McDonald’s World Menu Heist’ Campaign

By Dan Sarto | Friday, July 31, 2026 at 11:21am

Studio’s work includes snowy environments, fully CG aircraft, and flying burger boxes on the globe-trotting campaign created by Leo Burnett UK and directed by Henry Scholfield.

Business Headline News

Lemonade Talent Adds LOBO to UK Roster

By Dan Sarto | Wednesday, July 29, 2026 at 4:28pm

The award-winning creative studio has spent more than 3 decades working in live-action, animation, mixed media, visual effects and emerging technologies for brands including Coca-Cola, Apple, Microsoft, Disney/Pixar and Mastercard.

People Headline News

Framestore Adds 3 Senior Leaders to Design Studio

By Dan Sarto | Tuesday, July 14, 2026 at 10:43am

Ric Comline joins as executive creative director, Thierry Levy as executive producer and Sean Cooper as creative director; the London-based trio to focus on expanding advertising and brand work while supporting global episodic, immersive and film projects.

Yup… That’s What It’s About Headline News

Watch: Dirty Work’s ‘Beat Cancer Off’ Award-Winning Animated Short

By Dan Sarto | Tuesday, July 14, 2026 at 8:26am

Mmixed-media centerpiece of the ‘Fuck Cancer’ and VML Health’s awareness campaign blends 2D, cut-out, puppetry and live-action to explore 21 different expressions for ‘rubbing one out,’ earning major recognition at the recent New York Festivals Advertising Awards and Cannes Lions.

Keep it Short! Headline News

63 Shorts to Compete at OIAF 2026

By Dan Sarto | Thursday, July 9, 2026 at 10:16am

The final set of competitive short films in the Animated Short, Commissioned, Student and Canadian Student categories was selected from a record 3,026 total entries; the festival's 50th anniversary edition runs September 23-27 in Ottawa.

Business Headline News

TransPerfect Combines MPC and The Mill as Single Global Studio

By Dan Sarto | Tuesday, June 16, 2026 at 5:43pm

The AI and language solutions company’s 2 divisions will now operate as The Mill, bringing together film and series VFX, brand content production, localization, and AI-enabled production services under one organization.

On the road to Annecy Events

Annecy International Animation Film Festival 2026

By Dan Sarto | Wednesday, June 10, 2026 at 10:41am
Begins: June 21, 2026

The festival is dedicated to animated films and animation production, combining a week of screenings, competitions, presentations, exhibitions, and professional programming with one of the industry's key marketplaces for financing, acquisitions, co-productions, distribution, recruitment, and project development.

Business Headline News

Psyop Launches ‘Psyop Independent Media Group’ Studio Network

By Dan Sarto | Monday, June 1, 2026 at 4:20pm

New effort connects 20 independent studios across visual storytelling, entertainment, design and IP development into a multi-disciplinary creative partnership with one consistent point of contact.

Breathe… Breathe in the Cat ANIMATIONWorld

Kirsten Lepore Gets Weird for Finch’s ‘Whatever It Takes to Get Through the Day’

The Oscar-nominated and Emmy-winning director joins Weirwork and Mathematic on the self-care app’s first campaign, a 3DCG musical short built around the odd rituals people use to cope.

On the road to Annecy Headline News

Annecy 2026 Official TV and Commissioned Films Selections Announced

By Dan Sarto | Wednesday, March 25, 2026 at 12:02pm

66 films from 32 countries were selected for the official competition: 30 in the TV Films category and 36 in the Commissioned Films category; celebrating 50 years, the festival runs June 21-27.

People Headline News

Psyop Names Dotti Sinnott EVP of Studio

By Dan Sarto | Friday, March 13, 2026 at 1:22pm

Veteran executive and producer joins the company to oversee operations, production and creative development as it expands its global network of artists and partner studios.

Submit Your Work! Headline News

Call for Entries: The 30th Edition of Cartoons on the Bay

By Dan Sarto | Monday, February 23, 2026 at 12:49pm

Submissions are now being accepted for the Pulcinella Awards 2026 being awarded at the International Festival of Animation and Transmedia that takes place in Pescara, Italy May 27-30.

Awarding Excellence in Animation Headline News

'KPop Demon Hunters' Dominates at 53rd Annual Annie Awards

By Dan Sarto | Sunday, February 22, 2026 at 6:55am

Maggie Kang, Chris Appelhans and Netflix’s blockbuster feature took home 10 wins, including Best Feature, while ‘Arco’ won for Best Independent Feature; ‘Common Side Effects’ led all TV shows with 4 wins, followed closely by ‘Win or Lose’ and ‘Love, Death + Robots’ with 3 each, at the animation industry’s gala event held last night at Royce Hall in Los Angeles.

In-Passing Headline News

Longtime Animator and Producer Jane Baer Dies at 91

By Dan Sarto | Thursday, February 19, 2026 at 10:12am

The Baer Animation studio founder whose more than 50 years of work spanned numerous well-known animated shows, commercials, and projects, including the Toontown scenes in ‘Who Framed Roger Rabbit,’ passed away on February 16.

Awards Headline News

‘Zootopia 2,’ ‘Sinners’ Take Top Honors at 16th Annual Lumiere Awards

By Dan Sarto | Monday, February 9, 2026 at 5:05pm

‘Wicked: For Good,’ ‘Andor,’ ‘Avatar: Fire and Ash,’ and ‘Stranger Things’ also win at The Advanced Imaging Society celebration, often called the ‘Oscars for Geeks,’ held earlier this afternoon at the Beverly Hills Hotel.

Honoring Excellence in VFX Headline News

‘Avatar: Fire and Ash’ Leads VES Awards Nominations

By Dan Sarto | Tuesday, January 13, 2026 at 11:22am

James Cameron’s latest epic garnered 10 nominations, while ‘KPop Demon Hunters,’ ‘Elio,’ and ‘Zootopia 2’ each snagged 5, as nominees are announced in 25 categories across film, television, real-time, and special venue projects; ceremony set for February 25 at The Beverly Hilton Hotel in LA.

Awards Headline News

Art Directors Guild Unveils 30th Annual ADG Award Nominations

By Dan Sarto | Thursday, January 8, 2026 at 5:14pm

‘Elio,’ ‘KPop Demon Hunters,’ ‘The SpongeBob Move: Search for SquarePants,’ ‘The Bad Guys 2,’ and ‘Zootopia 2’ among the nominees for excellence in production design, covering film / animated film, TV, commercials, and music videos; ceremony set for February 28.

AI in VFX VFXWorld

How AI is Rewriting VFX Pipelines

Animated Company founder and CEO Douglas McGinness III examines how AI tools are reshaping traditional visual effects workflows, from concept design and previs through roto, matchmove, and final delivery, while raising critical questions about authorship, copyright, and the preservation of storytelling craft.

Animation in the Big Apple ANIMATIONWorld

Review: ‘New York Animation 1966-1999: A City in Motion’

ASIFA-East president Doug Vitarelli looks at Robby Gilbert’s expansive new book, the ‘definitive’ look at the key animators, studios, projects and happenings that defined the incredibly prolific and influential 3-decade period of NYC’s ever-vibrant animation community.

Rediscovering Shared Humanity Headline News

StoryCorps, NFL Partner for ‘One Small Step’ Animated PSA

The NFL Network will air the new 2D spot, from Richard O’Connor’s Ace & Son Moving Picture Co., through the upcoming NFL Draft; the initiative pairs strangers with opposing beliefs for one-on-one conversations to rediscover their shared humanity.

The Annies are Coming! Headline News

53rd Annual Annie Awards Nominations Announced

By Dan Sarto | Monday, January 5, 2026 at 10:55am

Best Animated Feature nominees ‘Elio,’ ‘Little Amélie or the Character of Rain,’ ‘KPop Demon Hunters,’ ‘The Bad Guys 2,’ and ‘Zootopia 2’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 21 at UCLA’s Royce Hall

Pages