The new SVP will oversee development, creative and production for adult and kids animated television series and digital content, reporting to President and Chief Content Officer Robbie Brenner.
Mattel today announced the promotion of Rob David to Senior Vice President, Animation of Mattel Studios, effective immediately. In this role, David will oversee development, creative and production for Mattel Studios’ adult and kids animated television series across broadcast and streaming platforms, as well as digital content including the company’s YouTube offerings.
Most recently Vice President, Content Creative, Television, David will continue to report to Robbie Brenner, President and Chief Content Officer of Mattel Studios. Under Brenner’s leadership, David joins Jennifer Breslow, Head of Television (Unscripted and Live-Action), and senior film executives Darian Lanzetta and Tom McNulty as part of the studio’s creative leadership team.
“Rob is a creative force who has been instrumental in shaping the next chapter of our animation strategy at Mattel Studios,” said Brenner. “Having started his career as a writer in animation, he brings a deep understanding of character-driven storytelling, a strong command of our brands, and the ability to build compelling worlds for both kids and adult audiences. That creative foundation, paired with his leadership, makes him the ideal person to drive our expanding animation slate, as we continue delivering high-quality content that resonates with audiences around the world.”
“I first learned to tell stories by playing with Mattel toys, so it’s an incredible honor to step into this role at such a pivotal time for Mattel Studios,” added David. “Mattel is a toy chest of storylines, and I’m passionate about expanding their reach through bold, innovative animated series and digital content. I look forward to collaborating with our talented teams, showrunners and partners to bring new creative visions to life for both adults and our next generation of fans around the world.”
A creative executive, showrunner and executive producer specializing in IP-driven kids and family animation, David has led development and production for globally recognized brands including Hot Wheels, Masters of the Universe, Barbie, UNO and Magic 8 Ball. His animated credits include the Emmy-nominated adult series Masters of the Universe: Revelation, the Emmy-nominated preschool hit Hot Wheels: Let’s Race, and an upcoming stop-motion 3D animated Pingu series in development with Aardman. With experience spanning television, publishing and gaming, he has worked across multiple platforms.
Source: Mattel
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
