Zero Gravity Management Signs The Fruity Friendz Company

Zero Gravity Management has signed The Fruity Friendz Company, the Dutch-founded animation company behind the emerging global kids and family franchise F.A.B.S. Friends Adventures, for representation.

The Hague-based company, founded by Monique Borkent and Kees Rietveld, develops original family and children’s entertainment designed to expand across television, film, music, and interactive platforms, with a focus on building scalable animated IP that blends adventure, humor, music, and positive social themes for global audiences.

Its flagship property, F.A.B.S. Friends Adventures, is a multi-platform animated franchise centered on a group of distinct, profession-driven characters navigating imaginative adventures that promote collaboration, curiosity, and kindness, and is designed to extend beyond TV into games, music, and feature films as part of a broader entertainment ecosystem for young audiences.

Borkent, a former educator and creative entrepreneur, brings experience rooted in children’s emotional and developmental understanding to the company’s storytelling, while Rietveld, an award-winning multimedia concept developer and former gold and platinum-selling recording artist, contributes more than 35 years of experience across music and entertainment to its creative direction and cross-platform strategy.

Together, Borkent and Rietveld lead the creative development of F.A.B.S. Friends Adventures, with Borkent serving as writer, co-director, and co-producer. “Children don’t just watch stories, they inspire us to dream bigger and create brighter worlds,” said Borkent and Rietveld.

Zero Gravity Management will collaborate with The Fruity Friendz Company on the F.A.B.S. Friends Adventures expansion while also developing a broader slate of original animated properties.

Source: Zero Gravity Management

Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.