The former W+K Portland, Squarespace, and Tribeca leaders bring an innovation-forward and brand partnership approach as the global studio group enters its next phase.
Psyop Media has named Matt Hunnicutt as CEO and Sandra Nam as Chief Strategy Officer.
From his long-standing role as Head of Integrated Production and Nike Global Production Director at Wieden+Kennedy Portland to recent leadership positions at Meta’s Reality Labs, Hunnicutt has led Emmy and Cannes Grand Prix-winning campaigns for Nike, Coca-Cola, P&G, Old Spice, Facebook and Samsung.
“Psyop was founded on bold experimentation when a band of artists left MTV to start a new path of creative invention,” said Hunnicutt. “I’ve admired that disruptive spirit for years as a frequent collaborator — seeing the vision grow from a Lower East Side bar-turned-office to an independent global network with deep inroads across advertising, games, music videos and entertainment represents a strong foundation for us to author a new studio group model built around valuable IP and the latest in emerging media and AI artistry to serve the future of our industry.”
Nam brings experience spanning the advertising, tech and entertainment worlds, with Director of Production and VP roles at Tribeca Studios, Squarespace, Google, and Droga5. The creative has led teams at advertising agencies and client-side creative teams in tech, and executive produced branded films at Tribeca.
“Psyop has this extraordinary creative legacy and DNA,” said Nam. The opportunity now is to amplify that magic and expand our capabilities as we develop a more sustainable and dynamic model based on how the landscape is evolving. We’re building a new framework where exceptional craft is not a one-time output, but achieved through trusted, long-term relationships meeting creative needs.”
With direct-to-brand clients like Microsoft, Dream Games, Discord and Meta engaged, Nam added “Because we’ve been clients, we understand the conversations and decisions modern brands face. The ability to provide premium, forward-thinking solutions across a unique and expanding studio of talent represents an incredible advantage.”
On returning to production-side, Hunnicutt shared “I started my career working on every set, shoot and edit I could find from Warner Bros. Studios to producing long-form and episodic TV — it’s always been a dream to return to this side of the industry with the benefit of agency and brand experience. Partnering with someone as consistently ahead of the curve, deeply connected and all-around delightful as Sandra is an incredible honor and combines our networks in a way that provides exponential value for Psyop Media Group and our future partners.”
Source: Psyop
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
