This year, the campaign, which encourages early cancer detection among adults in Scotland, follows a spirited seagull who discovers a lump on her neck and smartly seeks help right away.
Studio AKA has partnered with Leith creative agency and the Scottish government on the second installment of Be the Early Bird, a campaign encouraging early cancer detection among adults in Scotland.
The original 40-second campaign spot, released in 2023, features a cast of charming birds grappling with health concerns. Each member of the flock took action, got checked, and returned to living their lives.
This year, a spirited seagull discovers a lump on her neck, and just like her fellow bids, she seeks help right away.
Directed by Kristian Andrews and crafted by Studio AKA’s 3D team, the film is styled as a nature documentary-meets-vox-pop interview. Creating the right tone was important, given the need to discuss and represent cancer symptoms in a gentle and accessible way. The team skipped traditional face rigs in favor of alternatives for lip sync, and used displacement maps instead of full simulation to create the birds’ plumage.
“We put everything into this film because we genuinely hope it inspires people to get any unusual symptoms checked out early - just like these lovable birds.” said Andrews.
Check out the spot now:
Source: Studio AKA
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
