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Tagged With: spots

Endless Storytelling Possibilities Headline News

Adobe Debuts its First Premiere Pro Commercial

By Dan Sarto | Thursday, May 27, 2021 at 2:42pm

Produced with 72andSunny Los Angeles, ‘Fantastic Voyage | Premiere Pro’ follows a creator’s escapist adventures spotlighting endless possibilities in storytelling.

Commercials Headline News

Framestore Uses Deep Fake Tech for Kiyan Prince Anti-Knife Campaign

Leading VFX studio provides cutting-edge AI and art support that brings back to life a young football prodigy tragically killed in a 2006 stabbing, showing him 15 years later at age 30.

People Headline News

Freefolk Reveals New Division Name, Hires, and Promotions

Soho VFX studio renames longform team Freefolk Film & Episodic, promoting Steve Murgatroyd and Meg Guidon to lead the new group.

Business Headline News

Technicolor Unveils New Division with The Mill, MPC, Mikros Animation, and Mr. X

Production Services division becomes Technicolor Creative Studios, with new leadership team focused on design, direction, and production in VFX, XR, and animation.

We All Need a Break! Headline News

Platige Image Creates Work-Weary Mandrill for the Tajawal Travel Agency

By Dan Sarto | Monday, May 10, 2021 at 3:06pm

The music-video inspired commercial features an emotionally nuanced CG primate portraying an everyday, burned out businessperson needing a break from life’s mundane routines.

Overturn the Ban! Headline News

Powerful Caster Semenya Short Explores Biology, Beauty, and Bans

By Dan Sarto | Wednesday, May 5, 2021 at 3:51pm

Dynamic animated film for Lux’s ‘Born This Way’ campaign supports banned South African athlete’s bid to compete at the world’s leading track events.

End Malaria in a Generation Headline News

LOBO Animates ‘Draw the Line Against Malaria’ PSA

Using ‘Muundo,’ a new universal visual language created by artist Láolú Senbanjo, animation studio creates promotional spot with eye-catching lines, symbols, and patterns to inspire African youth to call on their leaders to end malaria within a generation.

Don’t Drive Distracted!; PSAs Headline News

New Animated PSAs Bring Home the Dangers of Distracted Driving

Design studio Brigade produced three spots for the New Mexico Dept of Transportation; crayon-like drawings were used, along with narration by children, to graphically illustrate what can result from dangerous driving - all seen from a child’s point of view.

Fighting Against Racism Headline News

Cartoon Network Launches ‘Be An Ally’ PSA

Final anti-racism campaign spot developed by ‘Steven Universe’ creator Rebecca Sugar and Ian Jones-Quartey discusses the importance of changing the racist system by standing up and speaking up when seeing what’s unfair. 

VFX with Teeth to It! Headline News

Freefolk Creates Devouring VFX for New Toolstation Spot

By Dan Sarto | Monday, March 29, 2021 at 12:41pm

Creative studio produces wall-to-wall bathroom aquarium complete with rocky seafloor, dense schools of tropical fish, and massive, unexpected and rather toothy great white shark.

Advertising Headline News

Calabash Reels It in With New Starkist Ad

‘Stair Climb 500’ freshens up the 60-year-old iconic Charlie the Tuna fresh in the animated/live-action hybrid spot; new ad is first of two collaborations planned for 2021 with PA-based agency Quench.

Fighting Arctic Ocean Sound Pollution Headline News

Linetest’s ‘Less Noise, More Life’ Short Confronts Arctic Ocean Noise Pollution

By Dan Sarto | Friday, March 5, 2021 at 5:05pm

In support of World Whale Day, Vancouver studio mixes stylized, illustrative, line-based 2D and 3D animation to depict how bowhead whales are being threatened by man-made underwater noise.

Fighting Against Racism Headline News

Cartoon Network and ‘Steven Universe’ Fight Racism in ‘See Color’ PSA

By Dan Sarto | Tuesday, February 16, 2021 at 11:01am

The third spot in a set of four developed by Rebecca Sugar and Ian Jones-Quartey each feature a different character from the hit series, providing kids and families productive ways to counter common narratives about racism.

Business Headline News

Company 3 and Method Merge Atlanta Editorial Teams

Integration will optimize inter-departmental collaboration, enhancing overall service offerings; leading the transition are award-winning editors Eddie Kesler and Matt Barron.

PSAs Headline News

Aardman Launches Mental Health Awareness Campaign

The studio behind ‘Wallace and Gromit’ launches initiative with a series of short, animated films portraying the challenges most commonly faced by young adults, including loneliness, perfectionism, competitiveness, independence, and social media.

Commercials Headline News

JAMM Scores a Touchdown with ‘The Neighborhood’ Spot

DoorDash’s first SuperBowl campaign featured rapper Daveed Diggs and the Sesame Street Muppets; creative studio incorporated elements including a CG train and added a bit of animation magic to make Grover fly.

PSAs Headline News

Nexus Studios and Neeraja Raj Create ‘The Girl Who Built A Rocket’

In looking to the heavens to engage the public in a conversation about the global water crisis, the thought-provoking 2D spot kicks off WaterAid’s new campaign.

Commercials Headline News

You Can Almost Taste It: White Castle’s ‘In These Times’

Creative production studio Ataboy and advertising agency Merkley + Partners create fun, fast-paced, collage-inspired animation to promote the hamburger chain’s comfort food lineup; created during the pandemic, all work was produced remotely.

People Headline News

Hornet Promotes Eric Lane and Corey Langelotti to Creative Directors

Both artists are known for their diverse skill sets including 3D, VFX, graphic design, photography, animation, and design.

People Headline News

Nice Shoes Names Colin Loughlin Senior Creative Editor

Having joined the creative production studio’s roster in 2018, artist now takes the lead on growing slate of projects while helping mentor emerging talent.

Go Electric! Headline News

Mark Ruffalo Stars in Veloz’s ‘Electric for All’ Culture Change Campaign

Creative studio Laundry’s ‘40 Million Reasons to Go Electric’ features bright, avant-garde 2D animation paired with music by LA-based singer Ayoni.

Commercials Headline News

‘Clash of Clans’ Stop-Motion ‘Merry Logmas’ Features U.K. Bake-Off Queen Prue Leith

Blinkink director Sam Gainsborough unleashes Supercell’s hit game characters to wreak havoc on Leith’s perfectly constructed gingerbread village.

People Headline News

Doug Alberts Joins Hornet’s Director Roster

Director and designer, known for his fun, playful aesthetic, employs a diverse array of creative animation techniques to tell stories; his work include projects for MTV, TED-Ed, and Lyft.

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