New effort connects 20 independent studios across visual storytelling, entertainment, design and IP development into a multi-disciplinary creative partnership with one consistent point of contact.
Psyop has launched Psyop Independent Media Group, a new creative network connecting 20 independent, multi-disciplinary innovation studios through a strategic partnership infrastructure for visual storytelling, entertainment, design and IP development.
Underpinned by cornerstone production studio Psyop, the group is designed to streamline the modern client experience through one consistent point of contact, offering a portal into a global creative studio system of diverse talent. The group’s combined expertise supports end-to-end creative productions across live action, mixed media, brand design, animation, artist-authored AI pipelines and autonomous character agents.
“The industry is changing rapidly and the need for new creative production models has never been greater as we bring together 20 studios across a range of disciplines to form a first-of-its-kind global network of independent craft experts able to collaborate across mixed media arts,” CEO Matt Hunnicutt said. “In a world of holding companies and private equity, we want to support and celebrate the passion of independent talent, connecting the world’s best artists with the latest technology to form a next-generation studio collective.”
Hunnicutt added, “For our clients, the ability to plug into an interconnected studio system with an upstream architecture represents incredible value and access to a depth of expertise across a breadth of services from artful live action, mixed media, brand design and animation to artist-authored AI pipelines and autonomous character agents – one call, a world of talent.”
The group is led by former agency, brand and studio executives with experience at Wieden+Kennedy, Nike, Meta, Google, Squarespace, Tribeca and web3 brand Doodles.
“In an inherently collaborative industry, we’re coming together to magnify the skills of our world-class creative network,” EVP of Studio Dotti Sinnott said. “Psyop Group is rooted in a culture of passion, craft and innovation. The operational structure frees our teams to be hyper-focused on their artistry while offering our clients a streamlined experience with unique results. We’ve built a community with collaboration at its core, and we’re so excited to keep growing with new partnerships on the horizon.”
Chief Strategy Officer Sandra Nam said the group reflects a broader shift in how creative work is built and delivered, with strategy, innovation and creative production connected earlier in the process. “When strategy, innovation and creative production are connected earlier in the process and not operating in silos, you immediately expand what’s possible for our client partners. We’re able to think more comprehensively about the work from the outset, and how to support more work in a collective and flexible way.”
Psyop Independent Media Group is already expanding with offices, studios and partnerships in New York, Los Angeles, Mexico City, Montreal, Berlin, London, Paris, Madrid, São Paulo, Buenos Aires and Melbourne.
Source: Psyop
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
