Search form

Category: Commercials

People Headline News

Industry Vets Matt Hunnicutt, Sandra Nam to Lead Psyop Media Group

The former W+K Portland, Squarespace, and Tribeca leaders bring an innovation-forward and brand partnership approach as the global studio group enters its next phase.

Awards Headline News

'Arco,' 'The Night Boots' Take Top Awards at Annecy 2025

By Dan Sarto | Saturday, June 14, 2025 at 2:50pm

Ugo Bienvenu's 2D feature film and the pinscreen short by Pierre-Luc Granjon are among the 23 winners at the jam packed 49th festival edition that saw a record 18,200 accredited attendees from 118 countries.

Celebrating The Best in Animation! Events

53rd Annie Awards

Begins: February 21, 2026

ASIFA-Hollywood celebrates the best the industry has to offer at animation’s most prestigious awards ceremony, February 21, 2026, at UCLA’s Royce Hall.

Commercials Headline News

Freefolk Takes CGI to New Heights in Škoda ‘Enyaq’ EV VFX Breakdown Reel

By Dan Sarto | Thursday, May 22, 2025 at 3:19pm

The visual effects studio replicated the world’s largest vacuum chamber - at the NASA Space Power Facility - to feature the new electric car slowly falling alongside an umbrella to highlight its aerodynamic features.

Don’t Wait… See a Doctor Headline News

Studio AKA, Leith Partner for Second ‘Be the Early Bird’ Spot

This year, the campaign, which encourages early cancer detection among adults in Scotland, follows a spirited seagull who discovers a lump on her neck and smartly seeks help right away.

People Headline News

Partizan Signs Animation Studio Martian Blueberry

The company co-founded by Carl Jones, best known for his work on ‘The Boondocks’ and ‘Black Dynamite,’ and Love Jones, has joined the long-time content creator’s roster of animation directors.

100 Years of The New Yorker Headline News

ROOF Studio Reveals ‘The New Yorker’ Animated Short

Watch it from ‘cover’ to ‘cover’… in partnership with Le Truc, The Condé Nast Creative Marketing Team, and Human, the promotional project celebrates the publication’s 100th anniversary.

I’m Ready I’m Ready I’m Ready to Live Long and Prosper Headline News

Paramount+ Drops ‘SpongeBob’ and ‘Star Trek’ Ad Mashup

The spot stars Spock (Ethan Peck), Christopher Pike (Anson Mount), and Nyota Uhura (Celia Rose-Gooding), who are joined on the Patrick Starship Enterprise by SpongeBob, Sandy, and Mr. Krabs.

Business Headline News

Former The Mill Creative Leaders Find New Home at The Heist

Patrick Coleman joins as executive creative director, bringing team of long-time collaborators; Blake Nickle joins as Director of Production, Chicago, with Jason Esser coming on board as Thinkingbox creative director.

Business Headline News

Creative Leader Ryan Dunn Launches Dunnwell

New multidisciplinary production studio boasts a global collective of directors and artists using a story-first approach to deliver content across animation, live-action, VFX and immersive media for advertising, TV, and film.

Pioneers in Computer Animation ANIMATIONWorld

Bill Kroyer Talks His New Book, ‘Mr. InBetween: My Life in the Middle of the Animation Revolution’

By Dan Sarto | Monday, March 24, 2025 at 12:28pm

From his early, revolutionary work at Disney on ‘Tron’ to his Oscar-nominated short, ‘Technological Threat’ and Coca Cola ‘Polar Bear’ commercials, the long-time industry veteran was front and center at the nexus of revolutionary change from hand-drawn to computer animation.

Heading to Stuttgart Headline News

FMX 2025 Program Now Online

Lists of participating speakers and companies have also been published; presentation categories include VFX for Features, Feature Animation, Sound Design, Managing Change, and News.

Sweet! Headline News

Psyop Signs Former Pixar Director/Animator Doug Sweetland

The Oscar and Annie Award-nominated ‘Presto’ director also previously led teams on classics like ‘Monsters, Inc.’ and ‘Cars;’ he recently worked on Psyop-produced short-form content for mobile gaming giants Dream Games and Supercell.

Commercials Headline News

Juice Powers Knockout VFX for Riyadh Season’s Boxing Promo

By Dan Sarto | Tuesday, March 4, 2025 at 4:14pm

Watch the breakdown reel; blending classical art with visual effects, the studio, in collaboration with BigTime Creative Shop and ProdCo, helped produce ‘The Last Crescendo,’ an operative, mythology-inspired spot promoting the highly anticipated rematch between Artur Beterbiev and Dmitry Bivol that Bivol won by majority decision.

Big Bad Bauk Headline News

Platige Image, CD PROJEKT RED Talk ‘The Witcher 4’ Cinematic Game Trailer

In the behind-the-scenes video, the creators explain the origin of the trailer story, and as well as what technological solutions were used to animate the monster Bauk.

Business Headline News

Technicolor Begins Shutdown, Artists Find New Home with Arc Creative

While the famed creative services company has begun to shut down U.S. operations, the leadership and most of the artistic staff at The Mill have joined forces with Dream Machine FX for a new venture.

Awarding Excellence in Animation Headline News

‘The Wild Robot,’ ‘Arcane’ Dominate at 52nd Annual Annie Awards

By Dan Sarto | Sunday, February 9, 2025 at 12:51am

Chris Sanders and DreamWorks’ blockbuster feature led the festivities with wins in 9 categories, while Netflix and Riot Games’ fan-favorite series took home 7, in a fun but emotional ceremony dedicated to victims of January’s tragic fires and highlighted by several tributes to LA’s firefighting finest, a real-time fundraiser, and 2 building-clearing false fire alarms.

Honoring Excellence in VFX Headline News

Comedians The Sklar Brothers to Host 23rd Annual VES Awards

By Dan Sarto | Wednesday, January 29, 2025 at 10:40am

This marks the first hosting of the awards by the comedy duo, whose knowledge of VFX stems from being two identical humans; event set for February 11 at The Beverly Hilton Hotel.

Welcome to Zanadoo ANIMATIONWorld

PigBird Stop-Motion Studio Spreads its Wings One Frame at a Time

Trevor Hardy says six years spent struggling to build his animation business is akin to fiddling with a bad tooth, though his recent hugely popular music video, ‘The Happy Song,’ for Imogene Heap and newest short, ‘A Right Royal Sprout’ may signal a welcome bit of pain relief.

Honoring Excellence in Visual Effects Headline News

‘Dune: Part Two,’ ‘The Wild Robot,’ ‘Shōgun’ and ‘The Penguin’ Lead VES Award Nominations

By Dan Sarto | Tuesday, January 14, 2025 at 6:47am

Denis Villeneuve’s sci-fi thriller tops all feature film contenders, while Chris Sanders’ animated drama leads all animation contenders and the HBO and FX dramas top all episodic contenders as nominees are announced in 25 categories across film, television, real-time, and special venue projects; ceremony set for February 11 at The Beverly Hilton Hotel in LA.

Awards Headline News

Art Directors Guild Awards Nominations Released

By Dan Sarto | Thursday, January 9, 2025 at 11:17am

Nominees for the 29th Annual Excellence in Production Design awards, covering film / animated film, TV, commercials, and music videos, were just announced; ceremony set for February 15.

Pages